‘Graphic design’ – just type in these words in Google search and you can see a list of complex definitions popping one after the other. But, put in simple terminology, graphic design means ‘the usage of words and images in a creative way that communicates the right message to its target audience’.
Anyone who learns designing of course can become a graphic designer, but only those who are passionate about designs can end up becoming a successful graphic designer. So, if you are one, here are top 5 things that can help you carve a niche in this creative domain.
1. Communication is a Must
You are a talented budding graphic designer, but can that fetch you work if you sit idle? Definitely, No. So communicate, build network, subscribe to news feeds, join communities or forums that discusses graphic design, consider freelance options and find out someone who can mentor you for good. Once you start finding work, maintain these relationships which can help you grow as a designer.
2. Know your Audience
Well, now that you find work. What’s next? The target audience whom you are working for should be your omphalos. They are the ones who can make or break you. If your message is conveyed, then you win, your design wins! Always consider your objective and be clear on what your customer wants. If you have clarity in your thoughts, it will reflect in your work.
3. Research is Mandatory
Always bear in mind that it is very difficult to satisfy your clients. So, it is better you understand about the history, vision, mission and objectives of your clients first. Sometimes you will have to ask too many questions, sometimes you just have to listen. Spend considerable time in researching details about your clients. This will really help!
4. Keep Yourself Updated.
A good designer has talent, but what makes him apart, is his unique knowledge on the subject. For that, reading books, design related websites / blogs, magazines, attending conferences, meet-ups, talks hosted by designer groups would be of immense help. In brief, keep yourself updated on all recent design trends and inventions. Take inspiration from them and move on,
5. Content Matters
So, finally you have a come up with a design sure to hit the bull’s eye, but don’t forget that content is what decides the overall success of your design. If you are not good at writing, collaborate with a professional copywriter to do the job. A well written content plus a classic, yet simple design will definitely turn maximum eyeballs towards your work.
Apart from the 5 important tips that have been discussed, remember you always need to be receptive. Constructive criticism helps you grow.